Job Title: Senior Social Media Officer (maternity cover)

Location : Middlesbrough College Main Campus, TS2 1AD

Department: Marketing

Reporting to: Head of Marketing

Salary: £31,613 - £33,695 per annum, MC Business Support Scale SO1.

Annual Leave: 30 days per annum plus bank holidays

Contractual hours: 37 hours per week

Basis: Full time / Fixed Term until Jun 2026

Pension: NEST Pension

Join Our Team

We’re looking for a creative and driven Social Media Officer to lead our online presence across platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube. You’ll create engaging content, manage paid and organic campaigns, and play a key role in student recruitment and curriculum promotion. If you’re passionate about digital storytelling, data-driven marketing, and making an impact through social media—this is the role for you.

What You’ll Be Doing:

As a Social Media Officer, you will:

• Lead the development and delivery of innovative social media strategies to drive student recruitment and engagement.
• Create engaging content including video, graphics, and written posts tailored for platforms like TikTok, Instagram, Facebook, LinkedIn, and YouTube.
• Manage both paid and organic campaigns, including PPC and SEO, in collaboration with our digital agency.
• Monitor and respond to social media interactions, ensuring timely and professional communication.
• Work closely with curriculum teams to promote courses and college life, attending events and capturing content.
• Track and report on analytics using tools like Google Analytics, Bitly, and platform insights to inform strategy.
• Provide training and support to staff on social media best practices and brand tone.

What We’re Looking For:

We seek candidates who:

• Minimum of a level 2 qualification in a relevant subject (IT, Computing, Marketing, Media)
• Have experience managing social media channels and creating content, especially video for platforms like TikTok and Instagram.
• Possess strong writing skills and the ability to adapt tone for different audiences and platforms.
• Are confident using tools like Canva, Google Analytics, and social media scheduling platforms.
• Understand SEO, PPC, and digital advertising or are willing to learn.
• Are proactive, creative, and able to work independently as well as part of a team.
• Have excellent organisational and communication skills, with a keen eye for detail.
• Are passionate about digital marketing and committed to continuous professional development.

What’s in it for you?

The college offers an excellent benefits package which includes:

• Generous Annual Leave (30-45 days per annum (pro rata), depending on role)
• Opportunity to purchase additional annual leave
• Competitive Salaries
• Cycle to Work Salary Sacrifice Scheme
• Excellent Training and Development Opportunities
• Dedicated Teaching & Learning Coaches for New Staff.
• On-site staff parking available
• Contributions to a variety of role-based pensions schemes including Teachers Pension, Local Government Pension Scheme and NEST Pension
• On site restaurant and food outlets including Costa Coffee
• Extensive wellbeing provision including, but not limited to:
  - 24 hour Employee Assistance Programme (free counselling support for staff and their immediate family)
  - Occupational Health
  - Free Flu jabs
  - Free Gym Membership for all staff.
  - Discounted hair and beauty salon treatments

To learn more about working at Middlesbrough College, please visit our Work For Us page.

For further details and to discuss the role in more detail, please contact Sophie Cass, Head of Marketing on s.cass@mbro.ac.uk.

Ready to Make a Difference? Apply Early!

We reserve the right to close this advert early if we can appoint to the vacancy before the advertised closing date. We therefore encourage applicants to submit their applications as soon as possible.

SAFEGUARDING

At Middlesbrough College, we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance.

All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, satisfactory references, an online search and proof of eligibility to work in the UK. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

Middlesbrough College is an equal opportunities employer, dedicated to ensuring equality of opportunity, eliminating discrimination, and fostering good relations among all members of its community, and welcomes applicants from all sections of the community.

Please see the job description here - Senior Social Media Job Description